/* Alaska Strength Co. — brochure site */
:root {
  --charcoal: #243030;
  --charcoal-soft: #2f3d3d;
  --orange: #E46024;
  --orange-deep: #D86024;
  --orange-hover: #c4521c;
  --paper: #F5F1EB;
  --paper-deep: #EBE4DA;
  --cream: #FAF8F4;
  --white: #ffffff;
  --muted: #5a6666;
  --border: rgba(36, 48, 48, 0.12);
  --shadow: 0 12px 40px rgba(36, 48, 48, 0.08);
  --radius: 12px;
  --max: 1120px;
  --font-display: "Oswald", system-ui, sans-serif;
  --font-body: "Source Sans 3", system-ui, sans-serif;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: var(--font-body);
  font-size: 1.0625rem;
  line-height: 1.65;
  color: var(--charcoal);
  background: var(--cream);
  -webkit-font-smoothing: antialiased;
}

img {
  max-width: 100%;
  height: auto;
  display: block;
}

a {
  color: var(--orange-deep);
  text-decoration-thickness: 1.5px;
  text-underline-offset: 3px;
}

a:hover {
  color: var(--orange-hover);
}

h1, h2, h3, h4 {
  font-family: var(--font-display);
  font-weight: 600;
  line-height: 1.15;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  margin: 0 0 0.6em;
  color: var(--charcoal);
}

h1 { font-size: clamp(2.1rem, 5vw, 3.4rem); }
h2 { font-size: clamp(1.6rem, 3.5vw, 2.25rem); }
h3 { font-size: 1.25rem; letter-spacing: 0.04em; }

p { margin: 0 0 1em; }

.muted { color: var(--muted); }

.container {
  width: min(100% - 2rem, var(--max));
  margin-inline: auto;
}

/* Skip link */
.skip-link {
  position: absolute;
  left: -9999px;
  top: 0;
  background: var(--charcoal);
  color: var(--white);
  padding: 0.75rem 1rem;
  z-index: 1000;
}
.skip-link:focus {
  left: 1rem;
  top: 1rem;
}

/* Header */
.site-header {
  background: var(--white);
  border-bottom: 1px solid var(--border);
  position: sticky;
  top: 0;
  z-index: 100;
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 0.65rem 0;
}

.logo-link {
  display: flex;
  align-items: center;
  gap: 0.75rem;
  text-decoration: none;
  color: var(--charcoal);
}

.logo-link img {
  width: 56px;
  height: 56px;
  object-fit: contain;
  background: var(--white);
  border-radius: 6px;
}

.logo-wordmark {
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  line-height: 1.2;
}
.logo-wordmark span {
  display: block;
  color: var(--orange);
  font-size: 0.78rem;
  letter-spacing: 0.14em;
}

.nav-toggle {
  display: none;
  background: transparent;
  border: 1.5px solid var(--charcoal);
  border-radius: 8px;
  padding: 0.45rem 0.65rem;
  cursor: pointer;
  color: var(--charcoal);
  font-family: var(--font-body);
  font-size: 0.85rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.nav-toggle:focus-visible {
  outline: 2px solid var(--orange);
  outline-offset: 2px;
}

.site-nav ul {
  display: flex;
  gap: 0.25rem 1.4rem;
  list-style: none;
  margin: 0;
  padding: 0;
  align-items: center;
}

.site-nav a {
  text-decoration: none;
  color: var(--charcoal);
  font-weight: 600;
  font-size: 0.95rem;
  letter-spacing: 0.03em;
  padding: 0.35rem 0;
  border-bottom: 2px solid transparent;
}

.site-nav a:hover,
.site-nav a[aria-current="page"] {
  color: var(--orange-deep);
  border-bottom-color: var(--orange);
}

.nav-cta {
  background: var(--orange);
  color: var(--white) !important;
  border-bottom: none !important;
  padding: 0.55rem 1rem !important;
  border-radius: 8px;
  font-size: 0.88rem !important;
}
.nav-cta:hover {
  background: var(--orange-hover);
  color: var(--white) !important;
}

@media (max-width: 760px) {
  .logo-wordmark { display: none; }
  .nav-toggle { display: inline-flex; align-items: center; }
  .site-nav {
    display: none;
    position: absolute;
    left: 0;
    right: 0;
    top: 100%;
    background: var(--white);
    border-bottom: 1px solid var(--border);
    padding: 0.75rem 1rem 1.1rem;
    box-shadow: var(--shadow);
  }
  .site-nav.is-open { display: block; }
  .site-nav ul {
    flex-direction: column;
    align-items: stretch;
    gap: 0.15rem;
  }
  .site-nav a {
    display: block;
    padding: 0.7rem 0.5rem;
    border-bottom: none;
  }
  .nav-cta {
    text-align: center;
    margin-top: 0.35rem;
  }
}

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.4rem;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 0.95rem;
  letter-spacing: 0.03em;
  text-decoration: none;
  border-radius: 8px;
  padding: 0.8rem 1.35rem;
  border: 2px solid transparent;
  cursor: pointer;
  transition: background 0.15s ease, color 0.15s ease, border-color 0.15s ease;
}

.btn-primary {
  background: var(--orange);
  color: var(--white);
}
.btn-primary:hover {
  background: var(--orange-hover);
  color: var(--white);
}

.btn-secondary {
  background: transparent;
  color: var(--charcoal);
  border-color: var(--charcoal);
}
.btn-secondary:hover {
  background: var(--charcoal);
  color: var(--white);
}

.btn-ghost {
  background: transparent;
  color: var(--orange-deep);
  border-color: var(--orange);
}
.btn-ghost:hover {
  background: var(--orange);
  color: var(--white);
}

.btn-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-top: 1.5rem;
}

/* Hero */
.hero {
  background:
    linear-gradient(165deg, var(--paper) 0%, var(--cream) 55%, var(--paper-deep) 100%);
  border-bottom: 1px solid var(--border);
  padding: clamp(2.5rem, 6vw, 4.5rem) 0;
  position: relative;
  overflow: hidden;
}

.hero::before {
  content: "";
  position: absolute;
  inset: auto -10% -40% 40%;
  height: 70%;
  background:
    radial-gradient(ellipse at center, rgba(228, 96, 36, 0.12), transparent 65%);
  pointer-events: none;
}

.hero-grid {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: clamp(1.5rem, 4vw, 3rem);
  align-items: center;
  position: relative;
}

.hero-kicker {
  display: inline-block;
  font-family: var(--font-display);
  font-size: 0.85rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange-deep);
  margin-bottom: 0.85rem;
}

.hero p.lead {
  font-size: clamp(1.1rem, 2vw, 1.3rem);
  color: var(--charcoal-soft);
  max-width: 36rem;
}

.hero-logo-wrap {
  background: var(--white);
  border-radius: 16px;
  padding: clamp(1.25rem, 3vw, 2rem);
  box-shadow: var(--shadow);
  border: 1px solid var(--border);
  display: flex;
  align-items: center;
  justify-content: center;
}

.hero-logo-wrap img {
  width: min(100%, 360px);
  margin: 0 auto;
}

.hero-photo-wrap {
  padding: 0;
  overflow: hidden;
}

.hero-photo-wrap img {
  width: 100%;
  max-width: none;
  height: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
}

@media (max-width: 800px) {
  .hero-grid {
    grid-template-columns: 1fr;
  }
  .hero-logo-wrap { order: -1; max-width: 280px; margin: 0 auto; }
  .hero-photo-wrap { max-width: min(100%, 420px); }
}

/* Sections */
.section {
  padding: clamp(2.75rem, 6vw, 4.5rem) 0;
}

.section-alt {
  background: var(--paper);
  border-block: 1px solid var(--border);
}

.section-header {
  max-width: 40rem;
  margin-bottom: 2rem;
}

.section-header .eyebrow {
  font-family: var(--font-display);
  font-size: 0.8rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--orange-deep);
  margin-bottom: 0.5rem;
}

/* Cards */
.card-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 1.25rem;
}

.card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
  display: flex;
  flex-direction: column;
  box-shadow: 0 4px 18px rgba(36, 48, 48, 0.04);
  transition: transform 0.15s ease, box-shadow 0.15s ease;
}

.card:hover {
  transform: translateY(-2px);
  box-shadow: var(--shadow);
}

.card-media {
  aspect-ratio: 4 / 3;
  background: var(--paper);
  border-bottom: 1px solid var(--border);
  position: relative;
}

.card-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.card-body {
  padding: 1.25rem 1.35rem 1.5rem;
  display: flex;
  flex-direction: column;
  flex: 1;
}

.card-body p {
  flex: 1;
  color: var(--muted);
  font-size: 0.98rem;
}

.card-body h3 {
  margin-bottom: 0.45rem;
}

.badge {
  display: inline-block;
  font-family: var(--font-display);
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  background: rgba(228, 96, 36, 0.12);
  color: var(--orange-deep);
  padding: 0.28rem 0.55rem;
  border-radius: 999px;
  margin-bottom: 0.65rem;
  width: fit-content;
}

.badge-soon {
  background: rgba(36, 48, 48, 0.08);
  color: var(--charcoal-soft);
}

.card-link {
  margin-top: 1rem;
  font-weight: 700;
  text-decoration: none;
  color: var(--orange-deep);
  font-size: 0.95rem;
}
.card-link:hover { color: var(--orange-hover); }

/* Feature / why */
.feature-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: 1.25rem;
}

.feature {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.4rem 1.35rem;
}

.feature-icon {
  width: 40px;
  height: 40px;
  border-radius: 10px;
  background: rgba(228, 96, 36, 0.12);
  color: var(--orange-deep);
  display: grid;
  place-items: center;
  margin-bottom: 0.9rem;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.1rem;
}

.feature h3 {
  font-size: 1.05rem;
  margin-bottom: 0.4rem;
}

.feature p {
  margin: 0;
  color: var(--muted);
  font-size: 0.98rem;
}

/* CTA band */
.cta-band {
  background: var(--charcoal);
  color: var(--paper);
  padding: clamp(2.5rem, 5vw, 3.5rem) 0;
  text-align: center;
}

.cta-band h2 { color: var(--white); }
.cta-band p {
  color: rgba(245, 241, 235, 0.82);
  max-width: 36rem;
  margin: 0 auto 1.5rem;
}

.cta-band .btn-primary {
  background: var(--orange);
}
.cta-band .btn-secondary {
  border-color: rgba(245, 241, 235, 0.55);
  color: var(--paper);
}
.cta-band .btn-secondary:hover {
  background: var(--paper);
  color: var(--charcoal);
  border-color: var(--paper);
}

.cta-band .btn-row {
  justify-content: center;
}

/* Page hero (inner pages) */
.page-hero {
  background: var(--paper);
  border-bottom: 1px solid var(--border);
  padding: clamp(2rem, 5vw, 3.25rem) 0;
}

.page-hero p {
  max-width: 40rem;
  color: var(--muted);
  margin: 0;
  font-size: 1.1rem;
}

/* Product detail blocks */
.product-block {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: clamp(1.5rem, 4vw, 2.75rem);
  align-items: start;
  padding: 2rem 0;
  border-bottom: 1px solid var(--border);
}

.product-block:last-of-type { border-bottom: none; }

.product-block.reverse .product-copy { order: -1; }

.product-media {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
}

.product-media img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}

.product-thumbs {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3px;
  background: var(--border);
}

.product-thumbs img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}

.product-thumbs img:only-child {
  grid-column: 1 / -1;
}

.spec-note {
  background: var(--paper);
  border: 1px dashed rgba(36, 48, 48, 0.28);
  border-radius: 8px;
  padding: 0.9rem 1rem;
  font-size: 0.92rem;
  color: var(--muted);
  margin-top: 1rem;
}

.spec-note code,
.spec-note strong {
  color: var(--charcoal);
}

@media (max-width: 800px) {
  .product-block,
  .product-block.reverse {
    grid-template-columns: 1fr;
  }
  .product-block.reverse .product-copy { order: 0; }
}

.coming-soon-grid .card {
  opacity: 0.92;
}

/* About */
.prose {
  max-width: 40rem;
}

.prose p { font-size: 1.08rem; }

.about-panel {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
  margin-top: 2rem;
}

.about-panel .panel {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.4rem 1.35rem;
}

@media (max-width: 700px) {
  .about-panel { grid-template-columns: 1fr; }
}

/* Contact */
.contact-layout {
  display: grid;
  grid-template-columns: 1fr 1.15fr;
  gap: clamp(1.5rem, 4vw, 2.75rem);
  align-items: start;
}

.contact-details {
  background: var(--paper);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.5rem;
}

.contact-details dt {
  font-family: var(--font-display);
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--orange-deep);
  margin-top: 1rem;
}
.contact-details dt:first-child { margin-top: 0; }
.contact-details dd {
  margin: 0.25rem 0 0;
  color: var(--charcoal);
}

.placeholder-field {
  font-family: ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;
  background: rgba(228, 96, 36, 0.08);
  color: var(--charcoal);
  padding: 0.15rem 0.4rem;
  border-radius: 4px;
  font-size: 0.9em;
}

.form-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.5rem;
  box-shadow: 0 4px 18px rgba(36, 48, 48, 0.04);
}

.form-note {
  background: var(--paper);
  border-left: 3px solid var(--orange);
  padding: 0.85rem 1rem;
  margin-bottom: 1.25rem;
  font-size: 0.95rem;
  color: var(--muted);
}

label {
  display: block;
  font-weight: 600;
  font-size: 0.92rem;
  margin-bottom: 0.35rem;
}

.field {
  margin-bottom: 1.1rem;
}

input[type="text"],
input[type="email"],
textarea,
select {
  width: 100%;
  font: inherit;
  color: var(--charcoal);
  background: var(--cream);
  border: 1px solid var(--border);
  border-radius: 8px;
  padding: 0.7rem 0.85rem;
}

input:focus-visible,
textarea:focus-visible,
select:focus-visible {
  outline: 2px solid var(--orange);
  outline-offset: 1px;
  border-color: var(--orange);
}

textarea { min-height: 140px; resize: vertical; }

.checkbox-group {
  display: grid;
  gap: 0.45rem;
}

.checkbox-group label {
  font-weight: 500;
  display: flex;
  align-items: center;
  gap: 0.55rem;
  cursor: pointer;
}

.form-status {
  display: none;
  margin-top: 1rem;
  padding: 0.9rem 1rem;
  border-radius: 8px;
  background: var(--paper);
  border: 1px solid var(--border);
  color: var(--charcoal);
}
.form-status.is-visible { display: block; }

@media (max-width: 800px) {
  .contact-layout { grid-template-columns: 1fr; }
}

/* Footer */
.site-footer {
  background: var(--charcoal);
  color: rgba(245, 241, 235, 0.78);
  padding: 2.5rem 0 1.75rem;
  margin-top: auto;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr;
  gap: 2rem;
  margin-bottom: 2rem;
}

.footer-brand {
  display: flex;
  gap: 0.85rem;
  align-items: flex-start;
}

.footer-brand img {
  width: 64px;
  height: 64px;
  object-fit: contain;
  background: var(--white);
  border-radius: 8px;
  flex-shrink: 0;
}

.footer-brand strong {
  display: block;
  color: var(--white);
  font-family: var(--font-display);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  font-size: 1rem;
  margin-bottom: 0.35rem;
}

.site-footer a {
  color: rgba(245, 241, 235, 0.9);
  text-decoration: none;
}
.site-footer a:hover { color: var(--orange); }

.footer-col h4 {
  color: var(--white);
  font-size: 0.85rem;
  letter-spacing: 0.12em;
  margin-bottom: 0.85rem;
}

.footer-col ul {
  list-style: none;
  margin: 0;
  padding: 0;
}
.footer-col li { margin-bottom: 0.4rem; }

.footer-bottom {
  border-top: 1px solid rgba(245, 241, 235, 0.12);
  padding-top: 1.25rem;
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem 1.5rem;
  justify-content: space-between;
  font-size: 0.9rem;
}

@media (max-width: 760px) {
  .footer-grid { grid-template-columns: 1fr; gap: 1.5rem; }
}

/* Utility */
.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0,0,0,0);
  border: 0;
}

.list-plain {
  list-style: none;
  padding: 0;
  margin: 0 0 1rem;
}
.list-plain li {
  padding-left: 1.2rem;
  position: relative;
  margin-bottom: 0.45rem;
}
.list-plain li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.55em;
  width: 0.45rem;
  height: 0.45rem;
  background: var(--orange);
  border-radius: 2px;
}


/* Product photo galleries */
.product-gallery {
  display: grid;
  gap: 0.65rem;
}

.product-gallery-main {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
}

.product-gallery-main img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
  object-position: center;
}

.product-gallery-thumbs {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0.65rem;
}

.product-gallery-thumbs figure {
  margin: 0;
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 10px;
  overflow: hidden;
}

.product-gallery-thumbs img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}

.product-gallery-thumbs figcaption,
.product-gallery-main + .photo-caption,
.photo-caption {
  font-size: 0.85rem;
  color: var(--muted);
  padding: 0.55rem 0.75rem 0.7rem;
  margin: 0;
}

.card-media img {
  object-position: center;
}

.home-photo-strip {
  display: grid;
  grid-template-columns: 1.2fr 1fr 1fr;
  gap: 0.75rem;
  margin-top: 2rem;
}

.home-photo-strip figure {
  margin: 0;
  border-radius: var(--radius);
  overflow: hidden;
  border: 1px solid var(--border);
  background: var(--white);
}

.home-photo-strip img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}

.home-photo-strip figcaption {
  font-size: 0.82rem;
  color: var(--muted);
  padding: 0.55rem 0.75rem 0.7rem;
}

@media (max-width: 800px) {
  .home-photo-strip {
    grid-template-columns: 1fr;
  }
}
